A Hermes lipstick box with a lipstick and a coin
A collection of different makeup swatches
A bottle of Le Vernis nail polish
A gold lipstick holder with four lipsticks in it
A pink brush with a white bristle
Rhode Glazing Milk
Three bottles of Monday Volume Smooth Lissor on a pink background
A row of five white and blue tubes of Jumbo lipstick
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beauty

Photography featuring models to showcase skincare, haircare, and personal care products in use.

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Cosmetics Product Photography

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Shelf, e-commerce, and campaign ready

Cosmetics product photography in Vancouver for makeup brands that need shade, texture, and finish to read exactly right. I shoot lipsticks, palettes, foundations, and packaging so the color is true, the texture reads, and glossy or metallic packaging stays clean rather than blown out by glare.

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Makeup by Mario Cosmetics
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Chanel Le Vernis
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Judith Williams
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Tom Ford
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Hermès Rouge
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Cle de Peau
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Chanel Rouge Allure
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Byredo
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SKWEEN
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Shade, texture, finish
Color that matches what ships

Makeup lives or dies on color accuracy. I calibrate for true shade across matte, shimmer, and glossy finishes, and shoot swatches and textures in macro so customers see the real payoff before they buy. That is what keeps a lipstick or foundation from coming back because it "looked different online."

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L'Oreal

L'Oréal eye cream photographed with mirrored repetition to showcase metallic packaging and scientific credibility

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One shoot, assets for everywhere makeup sells: e-commerce and Amazon, product pages, launches, and social, consistent across a whole collection so the range reads as one line.

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Color mismatch is the number-one driver of cosmetics returns, so accurate shade is the whole job. I calibrate for true color across matte, shimmer, and glossy finishes, shoot swatches and textures in macro so the payoff is obvious, and control reflections on glossy and metallic packaging with lighting rather than fixing it later. Every frame is retouched clean: dust, fingerprints, and stray reflections gone. Beyond the single shot, I build a consistent library a brand can launch and scale on, with shades reading true across diverse skin tones and the whole collection holding together across e-commerce, retail, and social. Usage rights and delivery timeline are agreed up front.

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Fashion

Photographing fashion accessories with minimalistic black and white styling for Vancouver brand

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Face Atelier Vancouver

Beauty photographer Vancouver: technique-led cosmetics and skincare portraits for Face Atelier Vancouver

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Lifted Movement

Lifted Movement complete product line: fitness equipment portfolio photography for brand cohesion

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Frequently asked questions

What is cosmetics product photography?

Photography of makeup and color cosmetics, foundations, lipstick, eyeshadow, nail polish, and similar products, focused on true color, texture, and finish.

Why does cosmetics photography need a specialist rather than a general photographer?

Cosmetics have specific lighting challenges: glossy or shimmer finishes, precise color matching across shades, and fine textures like powder or cream. These need a controlled, technical setup to capture accurately.

How do you ensure colors look accurate across a whole shade range?

Every shade reads true to the product and stays consistent from the first shot to the last.

Do you photograph products across diverse skin tones?

Yes. Cosmetics photography is shot to show true color and texture across diverse skin tones, for both swatch and application shots.

Can you shoot both packaging stills and texture or swatch shots?

Yes. Projects typically combine clean product stills with texture, swatch, or macro detail shots, depending on how the images will be used.

Can new shades or launches be shot to match our existing photography?

Yes. New shoots can be matched to your current catalog so new shades and launches sit alongside existing images without standing out.

How much does cosmetics product photography cost?

Every project is quoted individually. Day rates start at $1,200 for a half day and $2,000 for a full day of photography. From there, pricing depends on scope: retouching, usage rights, and any additional needs like models or styling. Contact for a quote specific to your project.

What's the process for booking a cosmetics shoot?

Share your brand and any shoot-related details that help build an estimate: what the project requires, a shot list if you have one, a deadline, and so on.

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Elina Kustlyvy
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