Before I touch a camera, I need to understand what your product does and who it's for. A hydrating serum requires different visual treatment than a bold lipstick. Your customer's skin concerns shape my lighting choices. Your brand aesthetic determines my styling approach. I study your positioning and customer psychology to create imagery that feels right for your audience.

Every product presents unique lighting problems. Reflective packaging needs careful light control. Multi-surface items require composite techniques. Color-critical cosmetics demand precision that matches reality. Complex textures need specialized approaches to read clearly. I use whatever technical methods necessary to capture your products accurately and beautifully.

Your Instagram needs different energy than your Amazon listings. Retail displays require different impact than email campaigns. I create imagery optimized for each platform's specific requirements and audience behavior. Clean files, accurate colors, consistent quality that works across every channel where your customers discover and buy your products.