The Brief:
Fitness equipment as designer home objects
Working from Toronto, we photographed Lifted Movement's complete product line over 2.5 shoot days. Lifted Movement creates fitness equipment designed to look as good at home as it performs, merging recycled steel, marble-look polyresin, and silicone finishes into pieces that function as both workout tools and interior objects. The scope included free weights, silicone hand weights, kettlebells, resistance bands, the Deluxe Movement Mat, tote bag, duffel bag, dumbbells, the Arc, wedges, heat wraps, mini motivator, massage gun, hot pack, ice pack, and a set of holiday campaign images.
The photography focused on delivering true-to-life color and high-detail imagery that clearly shows texture and craftsmanship across different finishes. Customers weren't fully understanding the true product colors and materials online, so our approach centered on making marble, metal, and silicone finishes read as premium at first glance.
The Execution:
Macro texture photography as trust signal
We built the lighting around diffused directional setups to reveal texture without blowing out highlights on reflective metal surfaces. Powder-coated steel needed to show its matte finish and edge quality without reading flat. Marble-look polyresin had to look distinct from both actual stone and cheap plastic, with veining and surface realism that justified the price point. Silicone handles required enough detail to communicate grip texture while maintaining accurate color.
Each material demanded different treatment, but the lighting had to stay consistent across the full inventory so the collection felt cohesive. We used neutral gray environments and a restrained reflective plane to add elegance without competing with the products. Shadows were calibrated to add depth without obscuring detail, keeping the focus on form and finish.
Standardized angles and architectural framing
Compositions combined standardized angles for size and function legibility with symmetrical, architectural framing. We shot repeatable viewpoints across the inventory so customers could compare products easily. The wedges and dumbbells received special attention since they represent the brand's movement furniture positioning. Each piece was captured in ways that showed both its decorative quality and its functional purpose.
For the kettlebells and weights, we included angles that demonstrated scale and usability. For fabric items like the tote bag and duffel, we focused on stitching, weave, and construction details. The massage gun, hot pack, and ice pack were shot to communicate quality and finish at the same level as the strength equipment.
Forensic color accuracy over saturation
Post-production prioritized faithful color and micro-contrast over saturation. The goal was forensic accuracy so online shoppers could trust what they were seeing. We delivered e-commerce product angles with consistent lighting, macro texture studies showing material details, and campaign visuals on the reflective set. The collection includes up to 100 images covering the full product line.
Each image was designed to work across multiple channels while maintaining the same truthful representation of materials and finishes. The holiday campaign images matched the core visual system so seasonal content doesn't drift from the brand's established look.
The Insight:
Editorial quality meets e-commerce clarity
As a Toronto product photographer, the key to this project was balancing editorial quality with e-commerce clarity. Lifted Movement's products sit at the intersection of fitness and home decor, so the photography needed to communicate both performance and design without choosing one over the other. The lighting approach revealed texture and craftsmanship while keeping colors accurate enough that customers receive what they expect.
The result is a photo collection that positions the equipment as designer objects, not just workout tools, while giving online shoppers the detail they need to make confident purchase decisions.
If you're looking for product photography that shows materials and finishes with precision, let's talk about your next project.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Color-Accurate Fitness Product Photography with Controlled Reflection Management",
"description": "Specialized photography service for premium fitness equipment requiring true-to-life material rendering, glare-free reflective surface capture, and macro texture detail to communicate craftsmanship and justify luxury pricing online.",
"serviceType": "Commercial Product Photography",
"provider": {
"@type": "Organization",
"name": "Elina Kustlyvy Photography",
"url": "https://www.elinakustlyvy.com"
},
"areaServed": [
{"@type": "City", "name": "Vancouver", "addressRegion": "BC", "addressCountry": "CA"},
{"@type": "City", "name": "Toronto", "addressRegion": "ON", "addressCountry": "CA"},
{"@type": "City", "name": "Los Angeles", "addressRegion": "CA", "addressCountry": "US"},
{"@type": "City", "name": "Seattle", "addressRegion": "WA", "addressCountry": "US"}
],
"url": "https://www.elinakustlyvy.com/projects/lifted-movement-the-wedges"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://cdn.prod.website-files.com/653c048c7bdcdc4c8f4346aa/6941e68745a035c4828a5d95_65.webp",
"url": "https://cdn.prod.website-files.com/653c048c7bdcdc4c8f4346aa/6941e68745a035c4828a5d95_65.webp",
"name": "Lifted Movement The Wedges marble-look poly-resin weight stands in minimalist interior setting",
"caption": "Color-accurate product photography showing The Wedges marble veining and etched steel weights styled as decor elements in modern home environment.",
"creator": {
"@type": "Person",
"name": "Elina Kustlyvy",
"url": "https://www.elinakustlyvy.com"
},
"copyrightHolder": {
"@type": "Organization",
"name": "Elina Kustlyvy Photography"
},
"acquireLicensePage": "https://www.elinakustlyvy.com/contact"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Lifted Movement",
"description": "Canadian designer fitness equipment brand founded in 2022 by Kiara and Kate LeBlanc, creating decor-first home workout tools with marble-look finishes and etched details meant to stay visible in modern interiors.",
"url": "https://liftedmovement.com",
"sameAs": [
"https://www.cbinsights.com/company/lifted-fitness"
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "The Wedges",
"description": "Set of two marble-look poly-resin stands designed to elevate and display free weights as sculptural decor elements in home interiors.",
"brand": {
"@type": "Brand",
"name": "Lifted Movement"
},
"category": "Home Fitness Equipment",
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Elina Kustlyvy"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "The Wedges feature subtle marble veining in the poly-resin finish that required controlled lighting to render accurately, crisp geometric edges that caught directional accents without glare, and a substantial tactile presence that translated well through low-angle compositions emphasizing sculptural form and interior integration."
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Projects",
"item": "https://www.elinakustlyvy.com/projects"
},
{
"@type": "ListItem",
"position": 2,
"name": "Paid Projects",
"item": "https://www.elinakustlyvy.com/projects/paid"
},
{
"@type": "ListItem",
"position": 3,
"name": "Lifted Movement The Wedges",
"item": "https://www.elinakustlyvy.com/projects/lifted-movement-the-wedges"
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Luxury Fitness Equipment Photography Case Study οΏ½ Lifted Movement's The Wedges",
"description": "How color-accurate product photography with controlled reflection management solved material ambiguity for premium fitness equipment, reducing return rates and supporting luxury positioning for The Wedges launch.",
"url": "https://www.elinakustlyvy.com/projects/lifted-movement-the-wedges",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".article-intro", ".article-conclusion"]
},
"about": [
{"@type": "Thing", "name": "Color-accurate fitness product photography"},
{"@type": "Thing", "name": "Glare-free reflective surface capture"},
{"@type": "Thing", "name": "Macro texture detail for premium materials"},
{"@type": "Thing", "name": "Interior-styled lifestyle product photography"}
],
"mentions": [
{
"@type": "Brand",
"name": "Lifted Movement",
"sameAs": "https://liftedmovement.com"
},
{
"@type": "Thing",
"name": "The Wedges"
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to photograph premium fitness equipment with accurate material rendering and glare control",
"description": "Technical workflow for capturing designer fitness products like The Wedges to eliminate online material ambiguity and communicate craftsmanship through color fidelity and controlled reflections.",
"step": [
{
"@type": "HowToStep",
"position": 1,
"name": "Establish color-accurate capture workflow",
"text": "Shoot in RAW format with color targets and profiled monitors under consistent neutral lighting ratios. Calibrate the entire capture-to-delivery pipeline to ensure marble veining, etched steel, and silicone textures render exactly as they appear in hand, eliminating buyer ambiguity and reducing return rates caused by mismatched expectations."
},
{
"@type": "HowToStep",
"position": 2,
"name": "Control reflections on polished surfaces",
"text": "Use soft diffusion with controlled directional accents, flagging light sources and positioning camera angle to reveal crisp edges and carved contours without hotspots. Replace chaotic glare with intentional reflections that show how light naturally interacts with glossy finishes, making materials legible and forms readable across all product angles."
},
{
"@type": "HowToStep",
"position": 3,
"name": "Capture macro texture detail studies",
"text": "Photograph tight close-ups of marble veining, micro-etching on steel ends, and silicone grip surface texture using macro optics and low-contrast lighting. These detail frames serve as proof of craftsmanship, giving buyers visual evidence that justifies premium pricing and differentiates the product from commodity fitness equipment."
},
{
"@type": "HowToStep",
"position": 4,
"name": "Execute interior-styled lifestyle placements",
"text": "Place products in real home contexts with modern interiors, neutral palettes, clean lines, and intentional negative space. Style equipment as decor elements first to demonstrate integration with curated living spaces, proving products belong on display rather than hidden and resonating with design-conscious buyers who value aesthetics equally with function."
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do you photograph reflective fitness equipment without glare obscuring material details?",
"acceptedAnswer": {
"@type": "Answer",
"text": "I use soft diffusion with controlled directional accents, flagging light sources and managing camera angle-of-incidence to reveal polished edges and glossy finishes without hotspots. For products like The Wedges with marble-look poly-resin and etched steel, this approach replaces chaotic glare with intentional reflections that show how light naturally interacts with materials, making surfaces legible and forms readable across all product angles while preserving sculptural depth and tactile dimension."
}
},
{
"@type": "Question",
"name": "What photography techniques reduce product return rates for premium fitness equipment sold online?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Color-accurate capture workflows eliminate the disconnect between online presentation and physical product by rendering materials exactly as they appear in hand. I shoot in RAW with color targets, profiled monitors, and consistent neutral lighting ratios to ensure marble veining, etched details, and surface textures display true-to-life across all screens. Pairing this with macro texture studies that prove craftsmanship and glare-free reflective techniques that keep finishes legible removes buyer ambiguity, building purchase confidence and reducing returns caused by mismatched expectations."
}
},
{
"@type": "Question",
"name": "How does interior-styled lifestyle photography help designer fitness brands compete against mass-market manufacturers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Interior-styled lifestyle product photography demonstrates decor integration by placing equipment in real home contexts with modern aesthetics, neutral palettes, and intentional negative space. For brands like Lifted Movement positioning products as display-worthy design elements, this execution proves equipment belongs in curated living spaces rather than closets, resonating with design-conscious buyers who value aesthetics equally with function. By styling products as decor first and showing them harmonized with minimalist interiors, the imagery justifies premium pricing and differentiates from utilitarian commodity equipment that targets price-sensitive buyers."
}
}
]
}
</script>
- other recent projects
Lifted Movement complete product line: fitness equipment portfolio photography for brand cohesion
INKAARA kids water bottle photography showing hand-drawn owl and mandala artwork with stainless steel detail
Chanel nail polish photography with macro shimmer detail and marketplace packshots
Bloink board game photography capturing suspended blocks and interactive gameplay moments
Photographing fashion accessories with minimalistic black and white styling for Vancouver brand
Mirror Glaze Dessert Photographer for Premium Online Courses: PastryClass Case Study
