The Project:
100 product photos for Lifted Movement's full fitness equipment line
I photographed Lifted Movement's complete product inventory over 2.5 shoot days, creating up to 100 images for their online store. Lifted Movement manufactures designer fitness equipment built to live visibly in the home: silicone hand weights, free weights with marble ends, kettlebells, resistance bands, mats, bags, and recovery tools. The project included their full catalog: free weights, silicone hand weights in three colorways (Mist, Fog, Shadow), kettlebells, resistance bands, the Deluxe Movement Mat, tote bag, duffel bag, dumbbells, the Arc, wedges, heat wraps, mini motivator, massage gun, hot pack, ice pack, and holiday campaign photos.
The Problem:
Customers could not evaluate color accuracy or material quality online
The photography needed to show true product colors and material finishes. Customers were not fully understanding what they were buying online, particularly the subtle tonal differences between colorways and the actual texture of materials like silicone, marble, and powder-coated metal. Working from Vancouver, I built a lighting and staging system designed around color accurate product photography that would hold up across their website, email, and social media. The photos needed to communicate premium quality while remaining factual. No overpromising, just clear representation of what someone would receive.
The Execution:
Photographing fitness equipment as design objects without losing functional credibility
I approached the project as a complete visual refresh. The brand positions these products as objects that belong on display, so the photography needed to reflect that without losing functional credibility. Each product had to read as both a workout tool and a design piece. The silicone hand weights, for example, needed photos that showed grip texture, embossed branding clarity, and the matte finish. These are details that separate a $74 set from generic gym equipment. Free weights required shots that captured marble grain, metal transitions, and weight progression across the line. Recovery tools and accessories needed the same treatment: texture detail on fabric bands, the clean lines of the Arc, the premium feel of bags and wraps.
Lighting built to show matte silicone texture without glare or plastic appearance
I used soft, directional lighting to model contours without creating glare on the silicone surfaces. Silicone can photograph as either cheap and plasticky or appropriately matte and tactile depending on light placement. I kept the lighting diffused but directional enough to show form and surface detail. Backgrounds stayed neutral and grayscale to prevent color contamination. This was important when showing the difference between Mist, Fog, and Shadow tones accurately. Each colorway was shot under identical conditions so the tonal progression stayed clear and consistent.
Standard product views plus styled campaign shots on marble surfaces
For product page photos, I shot standard angles: straight-on, three-quarter, profile, and detail views of key features like embossed logos and grip areas. These are the views someone needs to understand scale, finish, and construction before buying. I also created suspended shots and arrangements on reflective marble surfaces for campaign use. The marble added a luxury cue without competing visually. It reinforced the premium materials used in the products themselves. Some shots placed the equipment in minimal, interior-style compositions to show how they live in a home context. Props stayed restrained: clean surfaces, subtle shadows, enough context to suggest use without cluttering the frame.
Locked lighting and staging across 100 photos to maintain catalog consistency
Consistency mattered across the full inventory. When you are shooting free weights from 5 lbs to 25 lbs, kettlebells, and hand weights in multiple colorways, the lighting and staging approach has to stay locked. Any variation in background tone, shadow density, or color temperature creates visual noise across a product catalog. I maintained the same setup logic throughout the shoot so the entire line reads as one cohesive system. Bundle shots, like the Trio hand weight set, were composed to show the colorway progression clearly and make the product offering easy to understand at a glance.
The Result:
Color-accurate product library spanning e-commerce and campaign needs
The project delivered a color-accurate photo collection that spans product page needs and campaign storytelling. As a Vancouver product photographer, I wanted to make sure Lifted Movement had detail shots that show texture and finish up close, clean product views for e-commerce, and styled photos that position the equipment as design objects. The images work across their online store, email campaigns, and social media. Every product in their inventory is now represented with the same visual approach: true color, clear material detail, and a premium presentation that matches the brand's design-first positioning.
Photographing fitness equipment as both functional tools and interior design pieces requires discipline around color, material rendering, and consistent staging. The photos need to be accurate enough to set clear expectations while still looking refined and intentional. If you are building or refreshing product photography for a design-led brand, let's discuss how to create a visual system that communicates quality and holds up across every channel you need. Reach out to plan your next shoot.
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