The Project:
Full product inventory for a designer wellness brand
Working from Vancouver, I photographed Lifted Movement's full product inventory over 2.5 shoot days, creating up to 100 images for their premium fitness and recovery line. The brand makes designer-quality equipment meant to live in view at home, including free weights with marble accents, silicone hand weights, kettlebells, resistance bands, the Deluxe Movement Mat, tote and duffel bags, dumbbells, the Arc, wedges, heat wraps, mini motivator, massage gun, hot and ice packs, and a set of holiday campaign images. The focus was delivering true-to-life color and high-detail imagery that clearly shows texture and craftsmanship across different finishes: marble, metal, and silicone. Every product needed to read as premium at first glance.
The Problem:
Color accuracy as a trust signal for premium textiles and mixed materials
For a wellness product photographer in Vancouver, the challenge with this type of line is technical. Customers were not fully understanding the true product colors and materials online. When you are photographing premium textiles like the Relief Pillow and Relief Wrap alongside metal and marble fitness equipment, color accuracy becomes important. A quilted recovery pillow that looks beige online but arrives taupe creates returns. A wrap that photographs with a warm cast when it is actually cool grey undermines trust. With pricing that reflects design-grade materials, the imagery had to justify the premium without over-promising or misrepresenting finish.
The Execution:
Repeatable lighting and color workflow across a mixed-material inventory
I approached the project with a repeatable lighting and color workflow that would work across the full inventory. Soft, diffused, even lighting preserved quilted detail on the textiles without glare while keeping metal and marble finishes legible. A calibrated neutral backdrop prevented color cast, which is essential for e-commerce when customers are viewing on different screens. I used controlled depth of field to maintain surfaces in crisp focus: stitching, seams, the way the wrap drapes, the transition between marble and metal on weights. The goal was clarity without sterility, so the images felt warm and livable while still delivering the detail customers need to understand what they are buying.
Relief pillow and relief wrap as case studies
For the Relief Pillow and Relief Wrap, I shot close angled studies that reveal ergonomics and form. The pillow needed to show how it sits, the weight and drape of the fill, and the quality of the quilting. The wrap needed to communicate both its thermal function and its textile finish. I included product-with-pack compositions so customers could see packaging quality and understand scale. These were not generic white-background shots. The styling was restrained but intentional, using negative space to establish a consistent visual language that positions these pieces as decor-integrated wellness tools, not clinical medical supplies or generic drugstore products.
Texture-forward detail studies alongside clean e-commerce views
The approach extended across the full line. Free weights and kettlebells required finish-specific lighting to show marble veining and metal texture without hotspots. Silicone grips needed enough detail to prove tactile quality. Resistance bands, the mat, and bags all required the same color accuracy and material clarity. I delivered texture-forward detail studies alongside clean e-commerce views and lifestyle images. The holiday campaign set matched the core visual system, so seasonal content did not feel disconnected from the main catalog. Every image was designed to work across web, email, and social while maintaining the brand's premium positioning.
The Takeaway:
Systematic product photography that justifies premium pricing
For wellness brands working with premium textiles and mixed materials, accurate product photography for e-commerce requires a systematic approach. You need lighting that handles fabric, metal, and marble without compromise. You need color calibration that survives different screens. You need compositions that show both the object and its intended use. If you are building or refreshing a product line that belongs in view at home, let's talk about creating imagery that justifies premium pricing while giving customers the clarity they need to buy with confidence.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Design-Led Wellness Product Photography with Color-Accurate Textile Rendering",
"description": "Strategic product photography for premium home fitness and wellness brands requiring materially faithful, texture-forward imagery that reduces returns, justifies premium pricing, and integrates equipment into refined interiors across web, retail, and campaign channels.",
"serviceType": "Commercial Product Photography",
"provider": {
"@type": "Organization",
"name": "Elina Kustlyvy Photography",
"url": "https://www.elinakustlyvy.com"
},
"areaServed": [
{"@type": "City", "name": "Vancouver", "addressRegion": "BC", "addressCountry": "CA"},
{"@type": "City", "name": "Toronto", "addressRegion": "ON", "addressCountry": "CA"},
{"@type": "City", "name": "Los Angeles", "addressRegion": "CA", "addressCountry": "US"},
{"@type": "City", "name": "Seattle", "addressRegion": "WA", "addressCountry": "US"}
],
"url": "https://www.elinakustlyvy.com/projects/lifted-movement-relief-pillow-and-wrap"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://cdn.prod.website-files.com/653c048c7bdcdc4c8f4346aa/6941e3f68911ade6f789027f_10%202(1).webp",
"url": "https://cdn.prod.website-files.com/653c048c7bdcdc4c8f4346aa/6941e3f68911ade6f789027f_10%202(1).webp",
"name": "Lifted Movement Relief Wrap Detail Photography",
"caption": "Close-up detail study of the Relief Wrap showcasing fabric weave, stitching, and recycled steel hardware construction that communicates premium craftsmanship and material quality.",
"creator": {
"@type": "Person",
"name": "Elina Kustlyvy",
"url": "https://www.elinakustlyvy.com"
},
"copyrightHolder": {
"@type": "Organization",
"name": "Elina Kustlyvy Photography"
},
"acquireLicensePage": "https://www.elinakustlyvy.com/contact"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Lifted Movement",
"description": "Vancouver-based wellness equipment brand founded in 2022 by Kiara and Kate LeBlanc, creating design-forward home fitness products engineered to be display-worthy while delivering therapeutic performance.",
"url": "https://liftedmovement.com",
"sameAs": [
"https://www.cbinsights.com/company/lifted-fitness"
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Relief Pillow",
"description": "Heat and cold therapy pillow filled with natural Camellia seeds, designed for targeted recovery on hips, joints, and lower back with recycled steel hardware and design-forward finishes.",
"brand": {
"@type": "Brand",
"name": "Lifted Movement"
},
"category": "Wellness Recovery Equipment",
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Elina Kustlyvy"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "The Relief Pillow's natural Camellia seed fill creates a distinctive weight distribution and pliancy that required precise lighting to capture accurately. The fabric weave responds beautifully to soft illumination, revealing texture depth without glare, while the recycled steel hardware and edge stitching demonstrate a level of construction detail that justifies premium positioning when photographed at macro scale."
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Relief Wrap",
"description": "Heat and cold therapy wrap filled with natural Camellia seeds, engineered to drape across neck and shoulders with marble, metal, and silicone finishes designed for both therapeutic efficacy and interior integration.",
"brand": {
"@type": "Brand",
"name": "Lifted Movement"
},
"category": "Wellness Recovery Equipment",
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Elina Kustlyvy"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "The Relief Wrap's fabric drape and conformability to body contours presented unique photographic challenges that required both on-body lifestyle angles and floating compositions to capture material pliancy. The interplay between textile finish and hardware�marble ends, silicone textures, recycled steel components�demanded color-calibrated lighting that preserved dimensionality while rendering true-to-life hues that would match customer expectations at delivery."
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Projects",
"item": "https://www.elinakustlyvy.com/projects"
},
{
"@type": "ListItem",
"position": 2,
"name": "Paid",
"item": "https://www.elinakustlyvy.com/projects/categories/paid"
},
{
"@type": "ListItem",
"position": 3,
"name": "Lifted Movement Relief Pillow and Wrap",
"item": "https://www.elinakustlyvy.com/projects/lifted-movement-relief-pillow-and-wrap"
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Design-Led Wellness Product Photography for Lifted Movement",
"description": "Case study documenting a 100-image product photography project for Lifted Movement's Relief Pillow and Relief Wrap, using color-accurate textile rendering, macro detail studies, and interior-integrated staging to reduce returns and justify premium pricing.",
"url": "https://www.elinakustlyvy.com/projects/lifted-movement-relief-pillow-and-wrap",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".article-intro", ".article-conclusion"]
},
"about": [
{"@type": "Thing", "name": "Design-Led Wellness Product Photography"},
{"@type": "Thing", "name": "Color-Accurate Textile Rendering"},
{"@type": "Thing", "name": "Premium Home Fitness Equipment Photography"}
],
"mentions": [
{
"@type": "Brand",
"name": "Lifted Movement",
"sameAs": "https://liftedmovement.com"
},
{
"@type": "Thing",
"name": "Relief Pillow"
},
{
"@type": "Thing",
"name": "Relief Wrap"
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to photograph premium wellness textiles with color accuracy and material fidelity",
"description": "Technical workflow for capturing heat therapy wraps and recovery pillows with calibrated color management, controlled soft illumination, and macro detail studies that preserve fabric weave, stitching, and form while reducing return rates.",
"step": [
{
"@type": "HowToStep",
"position": 1,
"name": "Build color-calibrated lighting workflow",
"text": "Establish soft light banks with controlled illumination that eliminates distracting shadows while preserving dimensionality of fabric weave and stitching. Use color targets throughout the shoot and implement a rigorous post-production pipeline where every file is profiled, white-balanced to the same reference, and output in both sRGB for web and Adobe RGB for print to ensure what appears on retina displays matches what customers receive at delivery."
},
{
"@type": "HowToStep",
"position": 2,
"name": "Capture macro detail studies of craftsmanship",
"text": "Use macro lenses to isolate edge finishes, seam construction, and material transitions that function as proof of quality rather than decoration. These close studies of stitching, fabric-to-hardware interplay, and texture must maintain high micro-contrast without introducing harsh highlights that would distort color or flatten form, directly addressing the customer question of whether premium pricing is justified."
},
{
"@type": "HowToStep",
"position": 3,
"name": "Stage interior-integrated hero compositions",
"text": "Create upright hero arrangements and floating compositions using neutral, muted backgrounds with subtle grounding shadows that show how products sit in refined home spaces. Palette choices must harmonize with both skin tones for on-body shots and contemporary home finishes for styled scenes, reassuring design-conscious buyers that therapeutic equipment will enhance rather than disrupt their interiors while maintaining the clean editorial aesthetic required for multi-channel deployment."
}
]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do you photograph textile wellness products to reduce color-related returns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "I build a lighting and post-production workflow around color targets and controlled, soft illumination that eliminates distracting shadows while preserving fabric weave and stitching dimensionality. Every shot is calibrated using ICC-profiled color management so that what appears on a retina display matches what arrives at the customer's door. This technical discipline directly addresses return-rate pain points by ensuring textile hue, saturation, and texture render accurately across all digital channels, from product pages to paid social."
}
},
{
"@type": "Question",
"name": "What photography techniques justify premium pricing for home fitness equipment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Premium pricing demands visible craftsmanship, which I deliver through macro detail studies that isolate edge finishes, seam construction, and material transitions like stitching and fabric-to-hardware interplay. These images function as conversion insurance by answering the 'is this really worth it?' question before it kills the sale. I combine these close-ups with interior-integrated hero compositions and on-body lifestyle shots that demonstrate both functional performance and design credibility, giving brands the visual rationale to command higher average order values in competitive wellness categories."
}
},
{
"@type": "Question",
"name": "How do you create launch-ready asset libraries for wellness product campaigns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "I map every composition to specific channels and conversion goals: floating product shots for hero placements and campaign visuals, centered product arrangements optimized for PDP clarity and fast purchase decisions, macro detail frames for social carousels and email modules, on-body lifestyle images that show ergonomics and real-world use, and packaging-integrated scenes for cross-sell modules and gift campaigns. This channel-ready flexibility means fewer reshoots and faster time to market when launching seasonal offers or bundles, while rigorous color management and mixed focal lengths ensure consistency whether images appear on mobile product pages, Instagram stories, or trade-show banners."
}
}
]
}
</script>
- other recent projects
Lifted Movement complete product line: fitness equipment portfolio photography for brand cohesion
INKAARA kids water bottle photography showing hand-drawn owl and mandala artwork with stainless steel detail
Chanel nail polish photography with macro shimmer detail and marketplace packshots
Bloink board game photography capturing suspended blocks and interactive gameplay moments
Photographing fashion accessories with minimalistic black and white styling for Vancouver brand
Mirror Glaze Dessert Photographer for Premium Online Courses: PastryClass Case Study
.webp)
.webp)
.webp)
.webp)
.webp)
