The Brief:
Photography for designer fitness equipment that doubles as home décor
I photographed Lifted Movement's complete product collection across 2.5 shoot days, creating approximately 100 images for their online store. Lifted Movement makes designer-quality fitness equipment that doubles as home décor: free weights with marble ends, vegan leather bags, silicone hand weights, resistance bands, recovery tools, and coordinated sets like Movement To Go. The brand positions these pieces at the intersection of performance and interior design.
Customers were struggling to understand the true product colors and materials online, so my job was to deliver accurate color and high-detail imagery that clearly shows texture and craftsmanship across marble, metal, and silicone finishes.
The Challenge:
Making material quality legible without touching the product
We re-shot their full inventory: free weights, silicone hand weights, kettlebells, resistance bands, the Deluxe Movement Mat, tote bag, duffel bag, dumbbells, the Arc, wedges, heat wraps, mini motivator, massage gun, hot pack, ice pack, and a set of holiday campaign images. Working from Vancouver, I focused on making material quality legible without needing to touch the product.
Vegan leather grain, precision stitching, matte silicone, quilted textiles, and metallic hardware all needed to read as premium at first glance. The shoot balanced e-commerce clarity with lifestyle context so the products felt at home in real interiors, not generic gym backdrops.
The Execution:
True to life color rendering across every finish
The technical approach centered on true-to-life color rendering across every finish. I used soft, directionally controlled diffusion to preserve hue accuracy while sculpting form through dimensional shadowing. This lighting kept marble veining visible, metal sheen present but not blown out, and silicone surfaces soft without looking flat or plasticky.
Rigorous white balance across the entire shoot ensured neutral tones stayed consistent from the tote bag through to the weights and wraps. When you're shooting premium fitness accessories in a minimal palette, any color cast or lighting inconsistency makes the product look cheaper than it is.
Complementary angles that reveal structure and scale
I shot each product from complementary angles to reveal structure and scale. The tote and duffel needed side views, overhead layouts, and detail shots of hardware and stitching. The Movement To Go set required images showing what's included: bag, weights, bands, and carry case, so customers understood exactly what they were buying.
For weights and bands, I captured the full range: overview shots for product pages, macro studies of texture and finish, and groupings that showed how pieces work together. Crisp focal planes isolated logos, seams, and hardware sheen without exaggeration. The goal was to make every image accurate enough for e-commerce decisions while maintaining the brand's design-forward positioning.
Styling that reinforces the leave it out philosophy
Styling decisions reinforced the leave it out philosophy. I used marble surfaces and restrained greenery to position the products as décor-worthy objects that bridge home and fitness. The styling was minimal and calm, avoiding the cluttered or overly trendy look that can distract from product detail.
For the holiday campaign images, I kept the same lighting and color palette so promotional content matched what customers would see on product pages. This consistency matters when you're building trust around premium pricing. Retouching was deliberately restrained to maintain natural surface character. No over-smoothing that makes vegan leather look like plastic or flattens the dimensional quality of quilted textiles.
The Result:
Color consistent imagery built for multiple uses
The photo collection includes clean product page images for every SKU, texture-focused macro studies, and lifestyle shots with subtle domestic context. Every image is color-consistent and built for multiple uses: product pages, email, social content, and paid ads.
The marble-surfaced lifestyle images position the products as interior accents. The detail shots show craftsmanship: stitching quality, hardware finish, how resistance bands weave, and how zippers sit. The full-set layouts clarify what comes in each package and how pieces scale relative to each other. Together, the images make Lifted Movement's material quality and design intention visible before a customer ever holds the product.
If your brand sits at the intersection of performance and design, product photography needs to do more than look good. It needs to communicate material truth and justify premium pricing through clarity and consistency. Get in touch to discuss how we can create product images that work as hard as your gear does.
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