The Project:
Product photography for Kibon Beauty branded merchandise and giveaway bundle
I photographed Kibon Beauty's branded merchandise collection, including their canvas tote bag and embroidered hat, along with a giveaway composition that combined both accessories with two packs of their sheet masks. Kibon is a Canadian clean-beauty brand known for science-backed sheet masks featuring proprietary LipoButy technology. The shoot focused on creating product photos that presented their lifestyle merchandise with the same premium quality as their core skincare line. Working from Vancouver as a skincare product photographer, I approached this project with the goal of making branded accessories feel like intentional brand extensions rather than promotional add-ons.
The Challenge:
Elevating branded merchandise to match premium skincare visual standards
The merchandise required a visual treatment that matched the precision and minimalism of beauty product photography. A canvas tote and embroidered hat can easily read as generic swag without careful attention to lighting, composition, and styling. I needed to photograph these items so they carried the same weight and credibility as the sheet mask packaging. The giveaway photo presented a different challenge. Bundling multiple items in one frame can quickly look cluttered or disorganized. The composition had to feel valuable and exciting while maintaining the clean, restrained aesthetic that defines Kibon's brand identity.
The Execution:
Soft lighting and controlled compositions for textile and packaging clarity
I built the lighting setup around soft, even illumination that preserved textile texture and packaging detail without harsh shadows. The tote bag's canvas weave, the hat's embroidery, and the mask packaging all needed clear definition. I used a neutral color palette that aligned with Kibon's existing product photography, keeping backgrounds clean and surfaces simple. The goal was color consistency across every shot so these photos could sit alongside existing brand images without visual friction. Each composition included generous negative space to allow flexibility for text overlays, cropping for different platforms, and maintaining breathing room around the products.
Individual merchandise shots with front-facing clarity
For the individual merchandise shots, I photographed the tote bag and hat using centered, front-facing compositions. This approach gave clear visibility to the embroidered branding and product details. I lit the fabric to show texture and quality without overexposing highlights or losing shadow detail. The hat required careful positioning to showcase the embroidery while maintaining the garment's natural form. The tote needed to show structure and material weight, avoiding the flat, lifeless look that often plagues bag photography. I captured detail shots that isolated stitching, fabric weave, and logo placement to provide visual proof of quality and craftsmanship.
Strategic hierarchy in the giveaway bundle composition
The giveaway composition required intentional hierarchy. I arranged the tote bag, hat, and two mask packs so the skincare products remained the visual focus while the merchandise provided supporting context. The mask packaging anchored the center of the frame, with the accessories positioned to frame and complement rather than compete. The arrangement felt balanced and deliberate, with each element clearly visible and identifiable. Spacing between items kept the composition from feeling crowded while still communicating abundance and value. The lighting remained consistent with the individual product shots, so the giveaway photo integrated seamlessly with the rest of the collection.
The Results:
A cohesive visual system for lifestyle products that maintains brand premium positioning
I delivered a set of product photos that included individual shots of the tote bag and hat, the bundled giveaway composition, and detail macros of fabric texture and embroidery. Each image was edited for color accuracy and consistency, with clean backgrounds suitable for e-commerce use. The photos were composed to work across different formats, from square social posts to landscape website headers. The collection gave Kibon a cohesive visual system for presenting their merchandise that matched the premium quality of their sheet mask photography. This approach to product photography in Vancouver allowed them to extend their brand into lifestyle products without diluting their visual identity.
If you need product photography for skincare, beauty products, or branded merchandise that maintains consistency across your product line, reach out to discuss your next project.
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