The Project:
E-commerce photography for SUPERJELLY supplement brand merch
I photographed SUPERJELLY's merch line for e-commerce use, focusing on a hat and shaker bottle that needed to match the brand's premium supplement aesthetic. SUPERJELLY emphasizes flavor-first formulations and transparent ingredient sourcing, positioning themselves at a premium price point in the Canadian supplement market. Their merch extends that brand promise into lifestyle pieces. The photography required clean product images on white backgrounds that would work across their online store and marketing channels.
Working from Vancouver as a product photographer, I built the shoot around material control and logo clarity. The hat featured embroidered branding on fabric. The shaker bottle used semi-gloss plastic with printed wordmarks. Both materials present specific technical problems. Fabric can photograph flat and lifeless. Embroidery loses definition under direct light. Plastic reflects everything in the room and distorts logos if the lighting isn't precise.
I approached the merch photography the same way I handle supplement packaging. Consistent lighting and color accuracy tie the entire product line together visually. A brand selling premium whey isolate at eighty-plus dollars needs every touchpoint to reinforce that positioning. Merch photography at a lower standard weakens the entire brand perception.
The Execution:
Material-specific lighting for embroidered fabric and semi-gloss plastic
The lighting setup used large diffused light sources positioned to preserve embroidery sharpness on the hat while managing the high-contrast black and white fabric pairing. The same sources minimized glare on the shaker's semi-gloss surface. I controlled reflections through negative fill and careful positioning to keep the printed logo legible from multiple angles. The seamless white background eliminated visual noise and let the products speak clearly.
I shot multiple perspectives for each piece. The hat received front, three-quarter, back, and top-down angles to show structure and branding placement. The shaker bottle was photographed straight-on for logo legibility, at three-quarter for form, and in detail views showing the lid mechanism and storage components. Each angle serves a decision-making purpose for online shoppers evaluating fit, function, and quality before purchase.
Color accuracy and shadow control for dimensional product presentation
Color accuracy mattered throughout. The hat's black needed to read as true black without clipping to pure darkness or washing out to gray. The white elements required separation and dimension. The shaker's translucent plastic and printed graphics needed accurate reproduction so customers know exactly what arrives. I color-corrected and retouched to match SUPERJELLY's existing product photography standards, maintaining visual continuity across their catalog.
Shadow control added dimensionality without flattening the products into two-dimensional cutouts. Gradual transitions from highlight to shadow give the hat structure and show how it sits. The shaker bottle's form reads clearly through controlled shading that describes its ergonomic shape. These technical choices make the difference between product photos that inform and images that merely document.
Macro detail shots proving quality claims
The collection included macro shots of embroidery stitching on the hat and print quality on the shaker. Detail images prove quality claims when the overall product appears simple. A close view of crisp embroidery threads or sharp logo printing builds confidence in manufacturing standards. These shots also provide the brand with additional content variations for paid advertising and email campaigns.
I delivered high-resolution files optimized for e-commerce use. The photos work on product pages where customers zoom in to inspect details. They scale down cleanly for email thumbnails and social media posts. Accurate color profiles and proper white balance mean the images display consistently across devices and platforms. The brand received photography that functions across their entire digital presence.
The Strategy:
Visual consistency reinforcing premium supplement brand positioning
SUPERJELLY's merch line extends their flavor-forward, transparent brand identity into physical lifestyle products. The photography needed to communicate the same premium standard their supplement formulations deliver. Clean backgrounds, precise lighting, and accurate color reproduction create visual consistency that reinforces brand positioning. The images present merch as integrated brand pieces rather than afterthought accessories.
The approach centered on repeatable technical execution. Controlled lighting for fabric and plastic. Logo-first compositions that prioritize readability. Multiple angles covering form, function, and quality indicators. Color accuracy matching existing brand standards. Each element serves the practical goal of helping a premium DTC brand present merch that justifies its price point and strengthens customer connection.
The Takeaway:
Technical precision as brand promise across product categories
Photographing supplement brand merchandise requires understanding how visual consistency affects brand perception. A supplement company competing on quality and transparency can't afford merch images that look generic or inconsistent. The photography becomes part of the brand promise. Technical precision in lighting, color, and composition communicates the same attention to detail customers expect from the products inside the packaging.
As a Vancouver product photographer working with supplement brands, I understand how these visual details connect to broader brand positioning. The delivered photo collection gives SUPERJELLY clean, professional merch imagery that integrates with their broader visual identity. The images work across e-commerce platforms, marketing emails, and social channels. They provide the clarity online shoppers need to make confident purchase decisions. They maintain the premium aesthetic that differentiates the brand in a competitive supplement market.
If your brand needs product photography that maintains visual consistency across categories and channels, let's discuss your next project.
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