The Execution:
Levitation photography and flavor-keyed backgrounds for supplement brand differentiation
Working from Vancouver, I photographed Superjelly's sports nutrition line using levitation and flavor-keyed backgrounds. The brand wanted e-commerce images that moved away from standard white backgrounds. They chose a dynamic approach that would showcase their unique flavors: Matcha Latte, London Fog, Taro Milk Tea, Melon Soda Float. The project centered on their whey protein isolate tubs, glossy packaging that required careful lighting to stay readable.
Superjelly's product photography needed to work across their online store and marketing channels. The brand's flavor-forward positioning called for visuals that made each variant instantly recognizable. Rather than generic supplement imagery, they wanted photos that reflected their commitment to bold, authentic flavors and clean formulations. The glossy tub packaging presented a technical challenge: maintaining crisp typography and label legibility while avoiding harsh reflections that obscure product information.
Suspended product compositions with color-calibrated backgrounds
The levitation technique created visual interest while keeping compositions clean. I photographed each tub suspended against backgrounds calibrated to match flavor profiles. Matcha appeared against soft green tones. London Fog sat within a muted lavender field. Taro Milk Tea floated in warm purple space. This color-keyed system made each SKU distinct at a glance. The backgrounds provided context for the flavors without competing with the product itself.
Lighting focused on managing the glossy surface while preserving color accuracy. I used diffused light sources that wrapped around each tub, eliminating glare while maintaining dimensional depth. The goal was readable labels and consistent surface treatment across all variants. Each product needed to look premium without blown highlights or muddy shadows. The lighting approach stayed uniform, so when the images appeared together on product pages or in campaigns, they felt cohesive.
Modular framing for multi-format deployment
Composition prioritized flexibility. I centered each tub with intentional negative space around it. This modular framing meant the images could crop into different formats without losing the product or creating awkward tangents. The brand needed photos that worked as square social posts, vertical story formats, and horizontal web banners. Consistent positioning and scale across the set made it simple to swap flavors in templates without redesigning layouts.
The levitation composites required grounded shadows that read as believable. I captured multiple exposures to build realistic drop shadows beneath each floating tub. The shadows anchored the products in space rather than making them feel pasted onto backgrounds. Small details like shadow softness and directional consistency kept the floating effect from looking artificial. The technique added energy to the compositions while maintaining the clean, premium aesthetic the brand positioning required.
Flavor-accurate color calibration supporting premium positioning
For each flavor, the background color came from careful calibration rather than post-production guesswork. I matched hues to the brand's existing palette and the visual cues customers associate with these flavors. The Melon Soda Float background carried the soft aqua-green of Japanese melon soda. The Matcha stayed true to ceremonial-grade tea powder, not neon green. This color discipline helped the product line feel intentional and designed, supporting the premium price point.
The photo collection included both the levitating, color-background shots and clean product photography on pure white. The white-background versions provided standard e-commerce coverage for product pages and marketplace listings. The levitating images served brand-building functions in ads, email campaigns, and social content. Together, the two styles gave the marketing team range: conversion-focused clarity when needed, and eye-catching creativity for paid promotion.
The Results:
Scalable photography system for growing supplement line
Technical consistency across the set mattered as much as individual image quality. Every tub received identical lighting treatment, the same camera angle, and matching post-processing. When the brand displays multiple flavors together on their site or in promotional graphics, the uniformity reinforces that this is a cohesive product line, not a patchwork of different shoots. As a Vancouver product photographer, I built a system that could scale across their SKU range without requiring complete rethinking for each new flavor launch.
The supplement product photography for Superjelly balanced creative differentiation with e-commerce functionality. Levitation added visual energy without sacrificing the product clarity that drives online purchases. Flavor-keyed backgrounds made each variant memorable while maintaining the premium feel that justifies higher pricing in a competitive category. The photos work as both standalone product images and building blocks for larger marketing campaigns.
If you're launching a supplement line or refreshing product photography for a CPG brand, let's talk about creating images that work as hard as your formulations. Contact me to discuss your next product photography project.
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