The Client:
Pattern photography for a premium supplement brand with cafe culture positioning
I photographed a pattern-driven image collection for SUPERJELLY, a British Columbia-based supplement brand known for dessert-inspired flavors like London Fog, Taro Milk Tea, and Matcha Latte. The project focused on creating on-brand pattern images designed for visual interest across brand channels. These images were not intended for traditional e-commerce use, but rather to establish a recognizable visual identity that could carry across social media, email campaigns, and brand storytelling moments where the product photography needed to feel more expansive than standard product shots.
SUPERJELLY's packaging features vibrant purple tubs with glossy finishes, and their flavor profiles lean heavily into café culture rather than typical sports nutrition aesthetics. The brand positions itself at a premium price point, so the photography needed to support that positioning while making unconventional flavor names feel credible and appetizing. Working from Vancouver, I approached this as an exercise in building a repeatable visual system where each flavor could have its own color world while maintaining cohesive brand recognition.
The Execution:
Bold color fields and diagonal grid compositions for scroll-stopping recognition
I structured the shoot around bold, flavor-keyed background fields that would make each SKU instantly identifiable. The purple protein tubs were placed on electric yellow, bright blue, orange, and green sets, creating strong color contrast that reads clearly in fast-scroll environments. I used top-down diagonal grid compositions with precise spacing between tubs, arranging them in repeating patterns that create visual rhythm. Some compositions included varied-height white platforms to add depth and break up the flatness that can happen with pure pattern work.
The lighting strategy centered on high-key, soft setups that preserved label legibility on the glossy tubs while managing reflections. Product photography for premium supplement brands requires balancing visual interest with technical clarity, especially when the packaging has reflective surfaces that can obscure important label information. I used controlled, even illumination to maintain true color across the vibrant backgrounds while adding subtle directional shadowing to give the tubs dimensionality without introducing clutter or harsh contrast.
Cafe culture props as flavor credibility signals
For the flavor-specific images, I incorporated props that anchored each SKU in café culture. The London Fog shots included tea, dried lavender, and vanilla beans. Matcha Latte compositions featured a bamboo whisk and fine matcha powder. Taro Milk Tea images showed actual taro pieces alongside a styled drink. These elements were not decorative. They served to make the flavor names feel real and premium rather than artificial or novelty-focused. Each prop was photographed with the same high-key lighting and clean surfaces to maintain consistency across the collection.
I paid close attention to how the background hues interacted with each SKU's identity. The brand uses green and red accent colors in some flavors, so I tuned the background palettes to complement rather than compete with those elements. The goal was to ensure the product remained the visual anchor on any backdrop, with the colored fields enhancing rather than overwhelming the tub. This approach creates images that work across multiple contexts, whether they are used as standalone social posts, layered into campaign graphics, or arranged in grid layouts.
The Result:
A modular visual system that scales with product line growth
The pattern images I delivered were designed to be modular and repeatable. SUPERJELLY launches seasonal flavors frequently, so the photography system needed to accommodate new SKUs without requiring a complete creative overhaul each time. The consistent angles, lighting setup, and compositional structure mean the brand can extend the visual language as their product line grows. The clean, high-contrast approach also ensures the images scale well from large format down to mobile thumbnails, maintaining clarity and brand recognition at any size.
This collection establishes a visual signature that differentiates SUPERJELLY from typical sports nutrition product photos. The café-inspired styling, bold color blocking, and pattern-driven compositions position the brand closer to lifestyle and food photography aesthetics than traditional supplement imagery. The result is a body of work that communicates both the indulgent flavor experience and the premium positioning the brand requires to justify its price point.
If your supplement brand needs photography that balances premium aesthetics with practical clarity across multiple marketing channels, I can help you build a visual system that scales with your product line and supports your brand story. As a Vancouver product photographer, I work with brands that need imagery to make their flavors feel credible, their packaging look premium, and their brand stand out in a crowded category. Reach out to discuss your next project.
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