Superjelly

Superjelly protein powder photography with flavour-matched ingredient styling and texture detail

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- about this project

The Project:

Translating dessert flavors into visual appetite appeal

Working from Vancouver, I photographed SUPERJELLY's protein powder line with a focus on translating each flavor into a recognizable café experience. The brand's protein powders are named after drinks: Boba Milk Tea, Matcha Latte, Taro, London Fog, Melon Soda Float. The photography needed to make those flavor profiles immediately visible. I created images that show the protein powder alongside the drinks it's meant to taste like, using real beverage styling, ingredient props, and hand models to demonstrate texture and preparation. The goal was to produce a photo collection that works across their online store and different marketing channels while keeping every flavor distinct and appetizing.

SUPERJELLY positions itself around dessert-inspired flavors with clean formulations, so the supplement photography had to balance two things: making protein powder look craveable like a café drink, and maintaining the credibility that comes with accurate color, readable labels, and transparent ingredient presentation. I shot each SKU as a complete set: product packaging, prepared beverage, texture moments, and pour sequences. The brand could use the images in multiple contexts without constantly reshooting.

The Execution:

Beverage photography techniques applied to supplement context

The approach centered on beverage photography techniques applied to a supplement context. For each flavor, I built scenes around the drink ritual: boba pearls in tall glasses for Boba Milk Tea, a bamboo whisk and ceramic bowl for Matcha Latte, lavender sprigs for London Fog, melon slices for Melon Soda Float. The props are specific enough to anchor each flavor in a recognizable experience, but controlled enough to keep the product and brand packaging dominant in every frame. Hand models appear throughout to show the pour, hold the glass, or scoop the powder, adding scale and relatability without turning the images into lifestyle content that loses focus on the product itself.

As a Vancouver product photographer, I used controlled, even lighting across the entire collection to keep label text sharp and colors accurate. Protein powder photography often suffers from glare on reflective packaging or color shifts that make flavors look untrustworthy, so I built the lighting to preserve label fidelity while still flattering the translucent elements: foam, liquid, glass, condensation. Each flavor's signature color had to read immediately and consistently, so I managed color temperature and backdrop choices to make matcha green, taro purple, and melon pale green pop without clipping or looking oversaturated. The same lighting setup carried across all SKUs to prevent the feed from looking stitched together, which is a common problem when brands shoot flavors in separate sessions.

Composition strategy for multi-format use

Compositions follow a centered structure with triangular sightlines that move from the product tub to the pour moment to the finished drink. I framed each shot with negative space around the key elements so the images can be cropped for different formats: square for feed posts, vertical for stories, horizontal for email headers, all without losing the primary focus. The beverage glassware and ingredient props create depth and context, but they're arranged to support the product, not compete with it. Every frame keeps the SUPERJELLY label visible and legible, reinforcing brand recognition while the flavor cues do the work of communicating taste.

Texture and pour moments were shot as standalone close-up images to emphasize the smooth consistency of the powder and the foam or swirl in the prepared drink. These close-ups act as proof points: the powder looks fine and appetizing, the mixed drink has a café-quality finish, and the ingredients are real. I captured scoops of powder, streams of liquid hitting the glass, and foam settling on the surface to give the brand flexible content for social media and ad creative where texture and motion catch attention quickly.

The Outcome:

A cohesive product photo system for launch and long-term use

The full collection includes product shots on neutral backgrounds for e-commerce use, styled beverage scenes for launch campaigns and social content, close-up texture images, and pour sequences that can be used as stills or adapted into short video clips. Each flavor follows the same visual structure: lighting, framing, color management, prop styling. The entire lineup feels cohesive while each SKU remains distinct. The images are designed to work together as a system, not as isolated shots, which supports consistent branding across the product detail page and paid advertising.

This protein powder photography approach translates a supplement category that often defaults to generic tub-and-shaker imagery into something that feels specific, craveable, and premium. By anchoring each flavor in a recognizable drink ritual and maintaining tight control over color accuracy and composition, the images communicate both taste appeal and ingredient credibility in a single frame. If you're launching supplement products that need to stand out in a crowded market, reach out to discuss how we can create a flexible, consistent photo collection for your brand.

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